Digital success starts with utilizing digital strategy roadmaps.

Apaze enables you to stay on track when it comes to measuring your KPI’s. The digital strategy tool includes your business goals, objectives, strategic areas, digital tactics, roles, responsibilities, and activity, which are both aligned to your timeframes and expectations.

A digital roadmap where action meets strategy

Do the right things at the right moment to ensure continuously driving impact.

The framework can be seen as a database which has relationships between multiple data points. Taking a data-driven approach creates a place where everyone has visibility of what's important to them.

Normally you might not know which tactics are linked to which objectives, and how they interact with each other. Apaze’s data-driven framework knows the difference between these variables and how they interact with each other. Dependencies that notify you of anything that is blocked to ensure continuously driving impact. Together, you have a cloud-based platform which offers greater visibility, agility, and control for your digital roadmap.

Real-time dashboard

Apaze's dashboard provides you with real-time (data-driven) status alerts and stakeholder reporting, which link your actions to your objectives.

Business goals and objectives – listed by priority and impact

Apaze helps you to create manageable objectives for 12 months and beyond, along with KPI's, tactics, and actions to make your strategy realistic and achievable.

These SMART objectives will be delivered through phases to build success along the way. With the best practise framework, Apaze focuses on delivering short-term results for a long-term goal.

Strategic areas and how to objectives rollup to meet them

To keep your digital strategy achievable, Apaze have defined three core planning phases, five delivery areas across the funnel, and five foundation blocks - allowing you to focus and prioritize what is important to your business at the right time.

The digital tactics and which strategic areas they will align with

Apaze distinguish different tactics and how you can implement and adopt these tactics to achieve your objectives.

The dashboard shows you the digital tactics, which strategic areas they align with, along with the involved actions, objectives and the importance of these actions and objectives.

Roles and responsibilities


People (and stakeholders) will know exactly what management expects of them. It is easier for them to complete work on time, within the budget and to the right level of quality. Creating an actionable strategy is key for digital success. Developing your roadmap in 90 day cycles with clear roles and responsibilities will help you achieve your goals.

Dashboards to showcase activity aligned to timeframes and expectations


A mixture of real data and experience helps you shape and optimize what's working to ensure continuously driving impact.

Our cloud-based platform offers a high degree of visibility for all relevant stakeholders. The digital strategy platform showcase activities aligned with timeframes and expectations.

Improved efficiency

Identify quick wins by prioritization

Identifying where you are today is crucial for success in measuring.

Assessing your current digital landscape gives a benchmark to build upon. By doing this, you'll identify what value and strength you have today and where the gaps are for tomorrow. Build the right tactics and actions to deliver on the objectives and KPI's

Digital success can be immense challenging. It begins by putting people, processes and technology in the right place, and make sure that everyone is doing the right things. Then turn your post-it notes into SMART objectives and KPI's, along with the tactics and actions to make your strategy realistic and achievable.

To do this, we use MoSCow prioritization to highlight SMART objectives. MoSCoW allows you to keep your prioritization in order. Then we map these into groups using the Impact vs Effort model. This helps us to understand the impact to the business that each SMART objective will achieve, and the effort required to achieve it. The quick wins are then identified as the SMART objectives that will deliver the biggest impact for the smallest effort.

  • Revenue-driven
  • MosCow prioritization
  • Impact vs Effort
Define your  strategy

Define your digital strategy

Manage and deliver success, through visualizing your strategy.

Create a benchmark to build upon by assessing your current situation, a reference point for any future progress.

Being able to measure your digital success starts by defining your digital strategy. Our data-driven digital strategy platform enables you to measure your strategy’s successes. Your strategy is aligned with key strategic areas and ranked by priority. It also shows you the status of tactics and actions within each area to keep you on track.

Create an actionable strategy

Doing together the right things and work on shared goals.

Develop your roadmap in 90 day cycles with clear roles and responsibilities will help you achieve your goals. Dependencies notify you of anything (blocked actions), highlighting success through completed objectives and updating your roadmap. a real-time status of your strategy.

It can be a challenge to know what things need to be done in regard to everyone's role and responsibility. Apaze’s dashboard tracks and alerts you of key (blocked) actions and activities that are required immediately and visualizes every dependency its impact and priority. Moreover, clearly defined roles and responsibilities strengthen individual’s awareness of management expectations, which alleviates issues such as time- management and expenditure that often-enough dictate to the quality of work produced.

Apaze's dashboard - Actions overview
Apaze's dashboard - Actions overview
Make your strategy achievable with the right framework

Data-driven and measuring KPI's

Make decisions based on data

It can be an arduous task to determine what you are going to measure and how you are going to measure it. Our data-driven approach has the ability to differentiate between objectives and tasks and their intersections.

“A data-driven approach involves turning all of your post-it notes into data points; meaning we can add relationships, dependencies, timestamps, and a host of other useful information to that piece of data”.

Dependencies that may arise are noted so that obstacles you may face are highlighted and mitigated effectively, which thereafter, highlight your success through completed objectives and KPI’s – which are instantaneously updated on your roadmap and long-term strategy plan.

Plan of approach

Plan of Approach

Introducing our blueprint for success.
Apaze framework part 1
Planning phase
Having a plan, working alongside your delivery activity across the whole funnel is essential. All built upon the right foundation. Understand where you are today, and know where you want to be tomorrow with clearly defined success measures.
Learn how it works
Apaze framework part 2
Delivery across funnel
Having the right tools, process, tactics, skills and governance, means that you have the rightf oundations to build on. Ultimately making success easier to achieve.
Learn how it works
Apaze framework part 3
Delivery across funnel
Generating the right type of new leads, passing them from marketing to sales and guiding them through the sales funnel as quickly and effectively as possible is everyone’s objective.
Learn how it works

Plan of Approach

Introducing our blueprint for success.
1
Apaze framework part 1
Planning phase
Success starts with a plan. Understand where you are today, and know where you want to be tomorrow with clearly defined success measures.
2
Apaze framework part 2
Foundation blocks
Having the right tools, process, tactics, skills and governance, means that you have the right foundations to build on. Ultimately making success easier to achieve.
3
Apaze framework part 3
Delivery across funnel
Generating the right type of new leads, passing them from marketing to sales, and guiding them through the sales funnel as quickly and effectively as possible.

Improved organizational efficiency

Apaze’s innate characteristics/capabilities offer us the ability to work more efficiently within our organization. Through this digitally strategic roadmap tool, we were able to structure all sectors across the board, from aligning key stakeholders to identifying potential obstacles that can be detrimental to harmonious workflows. Due to Apaze’s agility, we were able to see obstacles at face value before they arrive, anticipate them and thereafter counteract to maintain our structure. Apaze’s possibilities for managing organizations in our digital landscape are endless and we look forward to seeing what’s on the horizon – in the near future.

Rogier Hosman
CMO, Youwe

Predictable succes

Apaze is an amazingly interactive strategic roadmap tool. Through employing Apaze, we harnessed the ability to predict success and foreseeable growth through data. By dividing our transformation and long and short-term planning into manageable objectives, we were able to achieve balance within our organizational structure that parallels our continuously exponential success.

Steve Hulmes
Managing Director, Youwe

Future proof

From an Alumio perspective, Apaze is completely time efficient. As the CEO of Alumio, I have instant access to all of their roadmaps and templates, which can be used to achieve and maintain best practices at a global industry level. By implementing the tool, I can cultivate a significant repertoire of knowledge from my colleagues - who are leading marketing strategist and can make changes accordingly – optimizing Alumio’s platform as a whole. Through Apaze and the shared learning it encompasses, I am able to gain knowledge which makes Alumio and its  services far more valuable in the eyes of our clients.

Caspar Hardholt
CEO & Founder, Alumio

Ready to dive in?
Building better strategy roadmaps starts today.