Privacy Policy

Apaze's Privacy Policy describes how we collect, use, and share your personal data.

Privacy Policy  
Apaze takes the protection of personal data very seriously. We want you to know, when we store data and which data we store and how we use this data. In this privacy policy, you find the answers to the questions above. This privacy policy covers the Apaze website ( and all its content. We have taken technical and organizational measures to ensure that the rules on data protection are respected both by us and by external service providers.

Last updated: 1 March 2021  

What information we collect   
With your consent we collect personal data from you like:  
- Name  Company  
- Job title  
- E-mail  
- Phone number   

We also collect non-personally identifiable information ("Non-PII") from and aboutyou:  Demographic information about you, Information about your computer system or device, your preferences, your online activity,and your location information

Non-PII, by itself, does not identify you, but it can be combined with other information in a way that allows you to be identified. If this happens, we will treat the combined information as PII.   

How we collect information  
We collect information from or about you in the following ways:   

Information provided by you.  
We collect information provided by you when:  
1. When you communicate with us or request information about or from us by e-mail or other means like the phone or website. 
2. When you participate in our online forums.  
3. When you fill out forms or fieldson our Apaze website.  
4. When you sign-up for any of our newsletters, materials or our services on our website or other sites like social media  
5. When you participate in our online surveys or questionnaires.   

Automatic information collection.
We also use automatic data collection technologies to collect and store certain information about your equipment, browsing actions and patterns when you interact with our website through your computer or mobile device and your company name. In addition, we may allow third-party ad networks to use automatic data collection technologies to collect similar information about you for purposes of providing interest-based ads. 

Service providers and partners 
We use a number of service providers to help us operate the site and provide high-quality user experience to our visitors. Some of those providers can access Non-PII aboutyou via automatic data collection technologies.   

- We use Hubspot to collect data about your behavior on our website and to process your personal data you supply to us. By browsing our website, you accept the Hubspot privacy policy.  
- We use Google Analytics to track your behavior on our website. Find out more about the Google privacy policy.  
- We use Salesfeed to track your behavior on our website. See their privacy policy here.  

Automatic information collection technologies  
The information that we collect about your equipment, browsing actions and patterns includes,but is not limited to, traffic data, location data, logs, the resources that you access, search queries, as well as information about the computer or device you are using and the Internet connection, including your IP address, operating system and browser type.   

This automatically collected information typically does not include PII, but we may maintain it or associate it with your personal information collected in otherways. Collection of this type of information helps us to improve our website and to deliver a better and more personalized service by enabling us to, among other things:   

1. Estimate our audience size and usage patterns.  
2. Store information about your preferences, allowing us to customize our website according to your individual interests. 
3. Speed up your searches.  
4. Recognize you when you return to our website.   

The automatic collection technologies we or our service providers use for this automatic information collection may include:   

Cookies (or browser cookies). 
This Website may use two types of cookies (small data files placed on the hard drive of your computer when you visit a website): a "session cookie," which expires immediately when you end your browsing session anda "persistent cookie," which stores information on your hard drive so when you end your browsing session and return to this website later, the cookie information is still available.  

Web Beacons. 
Pages of this Website and any emails sent to you may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened our e-mails.   

Third-party advertising partners  
We use third-party ad networks to advertise to certain visitors while they are on other websites.These third parties also may use cookies, web beacons and other automatic collection technologies to collect information about you when you visit our website for purposes of determining your preferences in order to deliver interest-based advertising and other targeted content to you.   

We do not provide any PII to these third-party advertising partners, but they may combine the non-PII collected on the Website with PII they collect directly from you or receive from other sources. We do not have access to or control over the automatic collection technologies that these third-party advertisers or any third-party websites may use, and the information practices of these third-party advertisers and third-party websites are subject to these parties' respective privacy policies, not this Privacy Policy.   

Links to third-party websites  
This website and some of our electronic communications to you may contain links to other websites that are owned and operated by third parties. Links to third parties from our website are not an endorsement by us. We do not control and are not responsible for, the privacy and security practices of these third parties. We recommend that you review the privacy and security policies of these third parties to determine how they handle information they may collect from or about you.   

This Website may also include social media features, such as the Facebook Like button, Google Plus, and Twitter widgets. These features may collect information about your IP address and the page you are visiting on our website, and they may set a cookie to make sure the feature functions properly. Your interactions with these features and the information from or about you collected by them are governed by the privacy policies of the companies that provide them.   

How we use your information  
We use your information, including any PII, to:  
- Provide information and services requested by you  
- Provide customer support, including responding to your requests and questions and troubleshooting and resolving problems or complaints  
- Verify the information you provide to us  
- Communicate with you  
- Understand and anticipate your use of or interest in, our services, and content, and the products, services, and content offered by others  
- Develop and display products, services, and content tailored to your interests on our websites and other websites  
- Provide you with promotional materials and newsletters in case you opt-in to receive those  
- Measure the overall effectiveness of our online, content, and programming, and other activities  
- Manage our business and operations  
- Protect the security and integrity of our website
- Carry out our obligations and enforce our rights arising from any contracts entered into between you and us  
- Use or post user contributions as permitted in our Terms of Service  
- Fulfill any other purposes for which you provide your information and for any other purpose as described to you at the time your information is collected or for which your consent is given  
- To invite you to our events   

Disclosure of your information  
We may disclose and share aggregated non-PII about you at our discretion. We may disclose or share your PII only in limited circumstances:   

- With any Apaze employee or agent for support of our internal and business operations or to respond to a request made by you.  
- We may disclose information we collect from or about you when we believe disclosure is appropriate to comply with the law, to enforce agreements, or to protect the rights, property, or safety of users of this Website, the Association, or other persons or organizations.  
- If some or all of our business assets are sold or transferred as a result of any corporate change (merger, consolidation, reorganization, bankruptcy, etc.), we may transfer the corresponding information regarding our customers and users of and its subsites, including PII. We also may retain a copy of such information. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business,equity interests, or assets (including our website) to an affiliate or unaffiliated third-party at any time, for any purpose, without any limitation,and without notice or any compensation to you.   

Your choices about use and disclosure of your information  
We strive to provide you with choices regarding our use of your personal information. Below are some mechanisms that provide you with control over your information:   

Promotional and informational e-mails. 
We do not send any promotional or informational emails without your opt-in first. If you do not wish to receive promotional e-mails from us,follow the unsubscribe process at the bottom of the promotional e-mail. Note that even if you opt-out, you may still receive transactional e-mails from us (e.g., e-mails related to the completion of your registration, correction of user data, password reset requests, reminder e-mails that you have requested,and any other similar communications essential to your transactions on this website).  

Automatic information collection technologies and advertising. The "help" function of your browser should contain instructions on how to set your browser to not accept new cookies, to notify you when a cookie is issued, or how to disable cookies altogether. If you disable or refuse cookies, please note that some parts of our website may be inaccessible or not function properly.  

Google Analytics. 
You can opt-out from Google Analytics tracking via your browser privacy settings or by using browser addons.    

Accessing and correcting your information  
The appropriate method(s) for accessing your information, if any, will depend on which of our websites and services you have visited or used. To request access to, correct,or delete any personal information that you have provided to us you may contact us at You may also request a notice disclosing the categories of personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year by contacting Please allow 30 days for a response.   

We may not accommodate a request to change or delete information if we believe the change would violate any law or legal requirements, be contrary to our Terms of Service or any other applicable agreement between you and us or cause the information to be incorrect.   

Upon deletion,all private and personally identifying information from your profile will be deleted. The data will stay in backups on our servers for 2 weeks, after which it will be completely removed. The public content you created, such as issues,forum posts, projects, documentation page revisions, etc. won’t be deleted. All this content will be attributed to ‘Anonymous’ user.   

Protection of your information  
We use reasonable security measures to protect your information collected through our website. However, no method of transmission or electronic storage is 100% safe,and we cannot guarantee absolute security. Therefore, your use of this website is at your own risk and we do not promise or guarantee, and you should not expect, that your information will always and absolutely remain private and secure. We are not responsible for the circumvention of any privacy settings or security measures contained on or concerning our website. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.     

Changes to this privacy policy 
We may update or amend this Privacy Policy at any time. This Privacy Policy will reflect the date it was last updated or amended. All amendments will take effect immediately upon our posting of the updated Privacy Policy on this Website.  

Suite5 Jason House Kerry Hill HorsforthLS18 4JR Leeds
Tel. +44 (0) 113 320 55 26
By mail:  

Ready to dive in?
Building better strategy roadmaps starts today.