Defining roadmaps, and adopt an effective work methodology to roll out long-term programs with all stakeholders
Youwe is an ISO 27001 certified full-service digital agency. With more than 220 of the best developers, designers, digital marketers, and strategists, they create online succes for their customers. With the help of data and smart algorithms, Youwe helps their customers to be up-to-date on the latest digital developments. Technology, data, and creativity is what characterises the organisation.
As a digital strategist, I work daily with well-known brands like Auping, Nestlé and Agu. From personal experience, I can see that numerous marketing teams tent to find it challenging to stick to a marketing plan. Often it goes like this: a company hires a marketing agency to write a strategic marketing plan, then the first 3 months the company will stick to the plan, and then it find its way to the bottom of someone's drawer. Companies tent often to look at strategy once a year when making the year plans and allocate budgets. While driving strategy is a continuous process and a way of working, you want to achieve your goals.
Apaze helped me as a digital strategist to define a roadmap and set goals, but most importantly, to adopt an effective work methodology to roll out long-term programs with all stakeholders. One central point of the program where everything comes together. The objectives, strategic areas, key initiatives and roadmap progress. But mostly making the defined roadmap actionable by defining ownership and required actions to execute the strategy.
Our customers respond very positive on the tool. Now they have their complete digital roadmap easy accessible for the whole organization. A lot of time is saved in preparation meetings and collect insights in progress and possible blockers to execute the defined strategy. As a digital agency, it helps us to keep a relevant conversation with our clients' key stakeholders and assures our teams keep working on the activities that contribute the most value for our clients.
For me, it saves me a lot of time. I have quick access to all of our roadmaps and can collect best practices quickly. It is beneficial to learn from my colleague strategists and adapt the best practices rapidly. This way I can learn faster and bring more value to my clients.
Rogier, CMO at Youwe
A summary of reason and benefits
A well-documented data-driven roadmap ensures its continuously driving impact by allocating the right resources and improves scalability
Adopting an effective work methodology gives structural rigory to the organization and helps developing systems to reduce uncertainties and improve efficiencies.
One central place where everything comes together, making sure everyone is one the right track to bring more value to clients.
Making roadmaps actionable by defining ownership and required actions to execute the strategy.